Content to Attract, Engage & Convert
We help ambitious B2Bs grow using content marketing funnels that guide their buyers journey, generating awareness, acquiring higher quality leads, and driving sales.
Content marketing funnels to guide your buyers' journey and boost your business growth
We help B2Bs create comprehensive content marketing funnels that are strategically designed to guide buyers on their path to purchase.
Top of funnel content
Generate demand with insightful content that attracts buyers to your site
Increase brand awareness and the number of people who know, like, and trust you with helpful articles, videos and blog content that will rank on Google and resonate with your audience on social media.
Middle of funnel content
Convert visitors into leads with helpful content that engages your buyer
Generate a predictable source of high-quality leads with informative content like e-books, quizzes and guides that help your buyers understand how you can solve their problems and take the next step.
Bottom of funnel content
Turn leads into sales with persuasive content that converts buyers
Close more deals and increase deal value with nurture journeys that use persuasive case studies,customer success stories and testimonials to get leads ready to talk to your sales team.
Want to boost your buyers' journey with content that grows pipeline and drives inbound sales? Book a call!
We design & build your content marketing funnel in 3 Steps...
We provide an end-to-end solution. Starting with insight-driven strategy and followed by high quality content creation and distribution.
1. Content Strategy
Get a content plan that targets your business goals
Our strategists will research what content your buyers will find interesting, educational and persuasive and use these insights to develop a content plan and funnel that will achieve your business goals.
2. Content Creation
Get consistent high-quality content that your audience will love
Our copywriters, designers and creators turn strategy into reality. By creating the content for your funnel in formats your audience prefers; video, eBooks, white papers or blogs.
3. Content Promotion
Get your content distributed across multiple channels
Our promotion experts get your content noticed and get relevant and valuable traffic flowing into your funnel using tried and trusted paid, owned and earned media tactics.
Want to create a content-powered funnel that will grow your business? First speak to us...
B2B buyers engage with up to 5 pieces of content on their sales journey
We help successful B2Bs get new customers and grow with content.
Work We've Done
Targeted content Distribution drives 91% increase in leads for global travel tech company.
We developed and rolled out a full-funnel content distribution strategy that would support Travelport’s content strategy. Our plan ensured buyers would have a complete and comprehensive journey, learning more about the brand and its products across multiple, layered touch-points.
Cost Per Lead
Return on Ad Spend
“Content development is an integral part of our marketing strategy at Travelport – we’ve worked very closely with Imperic Media and have been impressed by the results.”
Product Marketing Manager, Travelport
Who We Are
We are a team of strategists, creators and media experts who are passionate about helping B2B companies with great products achieve the growth that matches their ambition.
Are We A Good Fit?
If you answer yes to any of these questions it might be worth your time to have a free consultation with us.
Ready to build a content-powered funnel that will grow your business?
Book a Free Consultation
Hop on a call with one of our content experts and we’ll discuss content solutions that will help you achieve your business goals.
Here at Imperic Media we recently published a thorough case study following the award-winning content distribution strategy we created for Travelport Digital. The case study
Imperic Media recently published a thorough case study following the award-winning content distribution strategy we created for Travelport Digital. The case study follows the full