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How to Best Distribute B2B Content with Paid Media

Here at Imperic Media we recently published a thorough case study following the award-winning content distribution strategy we created for Travelport Digital. The case study follows the full process of creating and applying that ...

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LinkedIn vs Facebook: Which Is Better for B2B Paid Media?

Imperic Media recently published a thorough case study following the award-winning content distribution strategy we created for Travelport Digital. The case study follows the full process of creating and applying that strategy, ...

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How to Tackle the Barrier of Abstraction with Flow Mapping

Everything that is bought or sold has a customer journey: the awareness of the need, consideration of the options, and a decision to purchase. User journeys vary from the very straightforward and simplistic to incredibly complex and ...

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The 5 Pillars Of Perpetual Demand

The greatest catalyst for change in marketing is a quiet sales floor, and the effect this silence has on a business is infectious. Projects are dropped and it’s all hands to the pumps to push prospects through the pipes and generate ...

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