How original, unique, valuable content
is delivered every month, saving you time and money
Getting the basics right
We like to know important details about your business and customers. So during our onboarding process we ask you to provide a detailled description of your product/service your target market and your customer segments.
We put this informaqtioon into our content production framework which is based on the Jobs To Be Done theory
This helps us understand understand the different questions and , pains, and ambitions your customers have in trying to do their jobs and how you product relates to them
Choosing your goal
Each month you choose a goal you’d like your content to work towards. That could be Generate awarenessDepending on your business goals tyou can choose to use your content subscription for different uses.
Yo0ur content subscription is as flexible as you need it to be. If there’s a marketing goal you are trying to achieve your content can assist you.
By choosing your goal you set your months content on a pathway and defined course which is aligned with your objectives.
Selecting preferred topics
Your content marketing needs to stand out, be interesting and help buyers solve their problems.
The starting point for your content topics is your customer… more accurately its the job(s) your product can help your customer get done.
The Jobs to be Done framework is applied to create highly relevant and valuable topics that will resonate with customers who are a right fit for your product. Thats why this approach is so effective.
Your task: Review and select from list of topics
Typical time required: 30 mins
All sounds normal so far? Well here's where things get a bit more interesting
Capturing expertise
truely original and insightful content that people witll take notice of
You are invited to a virtual studio to discuss the topics you have chosen to focus on this month, along with your colleagues or customers. This is your chance to share unique insights and opinions and play a crucial role in creating valuable information for your audience
This is gold and make the content very valuable for both readers and for SEO
Your task: Review and select from list of topics
Typical time required: 90 mins
Just 30 mins in a virtual studio each month
Here we talk about – that after 28 days after the video interview is recorded that the customer will receive a complete delivery of ready to publish content along with a posting schedule to help them get it live.
Creators assemble
Here we talk about – that after 28 days after the video interview is recorded that the customer will receive a complete delivery of ready to publish content along with a posting schedule to help them get it live.
Drop day
Here we talk about – that after 28 days after the video interview is recorded that the customer will receive a complete delivery of ready to publish content along with a posting schedule to help them get it live.