B2B Digital Marketing

Most companies know that digital marketing is the answer to their lead generation requirements, but when it comes to implementing specific digital strategies, it can be difficult to know where to begin. There are so many options available it can be overwhelming and amidst the distraction leads are left on the table.

We help B2B companies take the next step and grow their business with simple, straight forward, affordable content-driven lead generation campaigns.

To do this we offer three core services, which combined, will generate predictable and scalable lead generation channel for B2B companies.

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1. Content Strategy

We help B2B companies develop a content strategy that will capture the attention of their ideal customers throughout the entire sales journey. We identify key persona involved in the buying decision, discover their biggest problems, find out what content themes and formats they will respond to, and set out how to sell your solution to them as they go from awareness to consideration to purchase.
<h3>1. Content Strategy</h3>
We help B2B companies develop a content strategy that will capture the attention of their ideal customers throughout the entire sales journey. We identify key persona involved in the buying decision, discover their biggest problems, find out what content themes and formats they will respond to, and set out how to sell your solution to them as they go from awareness to consideration to purchase.

2. Content Creation

Once you have identified your target persona and decided on what content to show them next you must create that content. Here write something about how you can use multiple formats. That your content must be valuable, your content must stand out from the crowd. That you must answer their biggest questions. that the content must speak directly to each personas concerns and questions That video is key. That Creating content that captures the attention of your customers . We offer copywriting, design, video, and landing pages. Engage, entertain and inform.
<h3>2. Content Creation</h3>
Once you have identified your target persona and decided on what content to show them next you must create that content.  Here write something about how you can use multiple formats. That your content must be valuable, your content must stand out from the crowd. That you must answer their biggest questions. that the content must speak directly to each personas concerns and questions That video is key. That Creating content that captures the attention of your customers . We offer copywriting, design, video, and landing pages. Engage, entertain and inform.

3. Content Distribution

With all the work in strategy and creation complete getting your content seen is vital if you are to see a return for all your hard work. To achieve this, you will need a well thought out media plan developed by experts to ensure you are able to reach your target audience on the right channel at the right time with the right message. Speak about the final hurdle - don't let your content marketing fall at the final hurdle. About targeting the right persona with the most relevant message. About choosing the best platform for your objective. Maximizing your media budget. tracking to understand the ROAS. The power of placing your fantastic content in front of. Staying font of mind. About skipping the learning. Using your existing custmer datat to fast track your progress.
<h3>3. Content Distribution</h3>
With all the work in strategy and creation complete getting your content seen is vital if you are to see a return for all your hard work. To achieve this, you will need a well thought out media plan developed by experts to ensure you are able to reach your target audience on the right channel at the right time with the right message.

Speak about the final hurdle - don't let your content marketing fall at the final hurdle. About targeting the right persona with the most relevant message. About choosing the best platform for your objective. Maximizing your media budget. tracking to understand the ROAS. The power of placing your fantastic content in front of. Staying font of mind. About skipping the learning. Using your existing custmer datat to fast track your progress.
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“These guys are total experts and we consider them very much an extended part of our team. They have added so much value and are an incredible, cost effective resource for us to deliver new customers for the service.”

Ciara Roca – Marketing Director, CBC

The Results

Our lead generation campaigns drive great results

Leads

+91 %

Cost per Lead

-74 %

Return on Ad Spend

+431 %
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In 2018 this campaign won first place at the Content Marketing Awards for ‘Best Content Distribution Strategy’.

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