Too often we forget the purpose of our online properties. We become focused on digital rather than commercial metrics. Ultimately your website has to convert, whatever that means to you, be it ecommerce sales, contact form completions or calls to your business.
Our conversion optimisation methodology is focused on turning your website visitors into leads and sales. The key to doing this is by understanding their experience when they’re on your site, what they are doing and additionally why they are not doing what you want them to do.
When we begin conversion rate optimisation project, we start by auditing all your web properties & investigating what data your onsite analytics tool is capturing.
We make use of some of the latest technologies in A/B & multivariate testing, heatmapping, scroll reach and eye tracking to run a series of multivariate and user experience tests specifically designed to understand the story of your website visitors. Identifying the common online user journeys on your site, including the main drop off point of site visitors.
We take these learning to to implement fixes to ensure that your website is configured to the common behaviours to your site visitors, ensuring they remain in your sales funnel all the way through to conversion.
Ciara Roca – Marketing Director, CBC