Your social media activity represents the most visible reflection of your business and its relationship with your customers. It provides some of the most valuable engagements with your audience, which is why more and more businesses are choosing to invest in it over other channels.
Paid social media advertising takes this valuable social activity and amplifies it massively to an expansive audience that will see and interact with your social and website content. Compared to organic social media engagement, paid social offers advantages in exposure, targeting, analysis, scale, and eventual ROI that make it essentially a no-brainer.
In the modern social landscape, with organic reach shrinking, and brands being required more than ever to engage in paid media campaigns, the main benefit is that paid social can cover almost the entire funnel if your targeting is done right.
With interest, behavior and competitor targeting, paid social offers you the ability to scale your efforts but keep your customer profile in focus at all times.
By creating look-alike or similar audiences using your CRM data you will reach new users who look a lot like your customers.
Paid social activity can be ran across a wide range of your social networks including Facebook, Twitter, LinkedIn, Instagram, and Youtube, and it covers a diverse range of content types.
With this collection of options paid social becomes an effective tool to target your users at all stages of the sales funnel, whether your business’s objective is to build brand awareness by driving blog traffic or a direct response campaign.
Ciara Roca – Marketing Director, CBC