What was once a clumsy and expensive advertising channel has over the last few years developed into a highly targeted and effective method to reach your target audience.
Display advertising allows you to reach prospects that match your customers profiles, across vast networks of websites, publishers and apps, and across all devices.
You can engage with your audience using the many different options that are available to you, text, images, rich media and animation, audio and video (insert links to page dedicated to youtube ads)
With unmatched reach the Google Display Network gives you the option of placing the right ads in front of the right person at the right time. As well as that you can advertise directly with specific partner sites and customise your content and messaging even further.
Strategic integration is key to the success of your display activity. You will benefit from our ability to execute across digital channels, and put display activity at the heart of your marketing without the costly learnings, and leap-frogging your competition.
Using display to grow remarketing lists and then target will add another level of engagement and relevance to your display advertising. Find out how it can help bring users back to your site and convert through remarketing.
We all know that users aren’t surfing the web looking for ads, and they’re not all ready to buy or even aware of your brand. So we work with you to create compelling messaging that targets users at the three different stages of the sales funnel.
Display advertising gives you an unmatched opportunity to communicate your brand’s identity and proposition. By using creative imagery and copy your business will be rewarded with valuable user engagement and brand development. Optimising your activity based on performance will ensure that your investment is returned in a meaningful way, that aligns with your business objectives.
Ciara Roca – Marketing Director, CBC