A correct remarketing strategy aims to be non-invasive, and useful to your customers. We take the time to correctly plan and implement a carefully crafted re-marketing strategy, across multiple channels, that are relevant to your core audience, and ultimately lead to conversions.
We have a proven track record in implementing successful remarketing campaigns across multiple platforms and ad formats, making use of all the latest technologies to serve quality video, text and rich media remarketing campaigns.
Talk to us about all the possibilities available to you from a remarketing perspective.
When a person visits your website, there are many reasons why they may leave without taking any action. They might simply be researching, or it may not be quite the right time for them to buy. With smart remarketing, you can ensure that when the time comes for them to make the purchase, you are always front of mind.
Remarketing is a process of capturing the browser information of all your website traffic, and using this data to serve relevant, and timely ads back to a user when they are further down the buying process. When done right it leads to a substantial increase in click through rates, conversions and leads.
The options available to you when remarketing have come a long way in the past few years, and now we can start to use it as a strategy across search and social platforms as well as in multiple ad formats, giving you the best possible opportunity to convert site visitors.
A fundamental strength of remarketing is the possibility using bespoke messaging to engage with visitors who have taken specific actions on your website. No longer do you have to take a one size fits all approach to your messaging but can create specific messages to cater to those who have been to your contact page, services or just homepage and re-engage each specific audience type on a journey to conversion.
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Re-targeting enables you to develop audience pools of visitors that have taken specific journeys engaging with your content. Over time these audiences can be segregating and strategically re-engaged through the use of custom re-targeting campaigns.
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Fundamentally, retargeting is your opportunity to reconnect. A prospective customer has already been to your website and engaged in some way with your content. Through the se of re-marketing you can re-engage prospects with your offering, enhance your conversion rates and improve your overall return on advertising spend.
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Ciara Roca – Marketing Director, CBC
