There’s no area of online marketing that changes as much as SEO. Google’s frequent algorithm updates are an attempt to ensure searchers are returned the most relevant and authoritative results and that websites who employ less scrupulous tactics to gain advantage are penalised.
As a business your success is tied to your performance within this ever changing, competitive environment. Success does not come easy as any search query with value is highly prized and hard earned.
The search landscape has grown increasingly complex in recent years. A move to a mobile first index, the emergence of voice search, position zero, and latent semantic indexing all show that the changes and evolution of search show no signs of slowing down.
We’ve seen as the algorithm changes have evolved the way good SEO has to be done. It is a meticulous process, but we love it, and analyzing and fine tuning your site and content in order to deliver long term success is all part of how we operate.
Our expertise spans technical, on site and content optimisation. We take a pragmatic and measured approach, working across your business as needed to prioritise efforts and ensure the maximum return on investment.
We have been applying consistent performance strategies to enable our clients to understand their search performance for years and we do this by focusing on three key elements, audit, content and reporting.
Ciara Roca – Marketing Director, CBC