Case Study
Savvi Recruitment
From being stuck in a content marketing rut… to publishing over 20 pieces of researched and targeted content every month, increasing web traffic, SEO rankings, social engagement and sales inquires.
62% increase in inquires
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1450% increase in social engagement
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10% increase in social followers
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"Great Ideas, fast turnaround, moves the dial"
About Savvi Recruitment
Savvi Recruitment are a boutique recruitment consultancy based in Dublin serving both domestic and international clients. Specialising in financial recruitment, offering a tailored and consultative approach to recruitment.
Challenge
Savvi Recruitment are an agency with lots of experience and they love to share it with their clients to help improve their lives and be more productive.
So naturally content marketing is a great way for Savvi Recruitment to help their clients, grow their brand awareness and attract new customers.
But Savvi Recruitment are a busy agency and, in the past, couldn’t find the time to put into a content marketing programme. Previous attempts led to inconsistency, unrealistic time demands on key personnel, and so were abandoned without realising their potential.
Savvi reached out to Perpetual Demand to help get there messages to their audience.
Solution
By choosing the Accelerate Growth package Savvi Recruitment have gone from sporadic and intuitive content marketing to planned and consistent insight driven content.
They want to position themselves as leaders in financial recruitment services. Key to this was to establish leadership on topics such as finance recruitment strategy. They also wanted to lead the conversation on areas they feel strongly about such as diversity within financial services – an industry in which gender balance still has some way to go.
By exploring and giving their unique take on topics that have been shown to interest their audiences Savvi Recruitment have massively increased their engagement with their audience and attracted more customers to their services.
Results
They want to position themselves as leaders in financial recruitment services. Key to this was to establish leadership on topics such as finance recruitment strategy. They also wanted to lead the conversation on areas they feel strongly about such as diversity within financial services – an industry in which gender balance still has some way to go.
Over a 5 month period Savvi Recruitment increased their social media following and engagement as well as ranking for many valuable search terms on Google. brings a qualified stream of traffic to their site every month bringing with it a 62% increase in online inquires.
Every month brings new content...
...and new customers
