A decision to adopt an inbound marketing approach led Tranzaura to invest in content, which has since played an important role in their impressive growth.
"Great Ideas, fast turnaround, moves the dial"
Founded in 2010 Tranzaura build fleet management technology the transport industry including; freight, utilities, and bus & coach. They do a really good job of it too – as nearly half of all red busses in London are safer and more compliant due to their technology.
Tranzaura’s technology offers huge benefits in terms of costs, productivity and effectiveness to fleets making the switch from legacy systems and processes for safety and compliance.
Tranzaura want to increase their visibility, awareness and drive new customer acquisition by highlighting the benefits of digital transformation in fleet management.
By creating content that focused on the problems of paper based systems and the gains to be made by solving those problems Tranzaura was able to position its self as a key technology provider for fleets engaging in digital transformation.
As well as engaging with existing customers to outline their own transformation stories and detail the benefits first hand in their content.
Working with Perpetual Demand, Tranzaura create content to educate their target audience on the benefits of digitisation and the switch away from paper based systems.
Tranzaura has continued to grow the impressive list of customers with well known fleets and organizations choosing them as digital transformation partners