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Travelport Fusion – Content Distribution Case Study

We’ve adapted our award-winning content distribution strategy into a detailed case study Travelport Digital are the world’s largest, dedicated mobile travel technology provider working with travel brands on their mobile strategy since ...

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Data Driven Attribution – What, Why and How?

Introduction “What’s our best converting ad?” A question that is asked far too often in the agency business, and it’s a tough one to answer. Why? Well because up until now, the evolving digital landscape has made the user journey ever ...

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Imperic Media and Travelport Digital Win At The Irish Content Marketing Awards

We’re excited to have won ‘Best Content Distribution Strategy’ on behalf of our client Travelport Digital at the inaugural Irish Content Marketing Awards. The awards recognise achievements in leveraging content marketing to drive ...

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Podcast Sponsorship As Part Of Your Media Plan

This is the first in a planned series of posts exploring the place for podcasts within Digital Marketing budgeting. Podcast advertising spend overall is small, really small! Especially in comparison to the more established channels of ...

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How to Find Blog Topics to Write About

This is a question we get asked all the time, and we know exactly how you feel. Sometimes it feels like you’ve written everything you can on a topic, sometimes you’re not sure what your customers are reading, sometimes you ...

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How To Make Great Landing Pages

We’ve all come across a landing page at some point in our internet browsing, and whilst we all see them fairly often, it is a lot more difficult to get it right than you might imagine. Here at Imperic Media we have made plenty ...

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