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How to Best Distribute B2B Content with Paid Media

Here at Imperic Media we recently published a thorough case study following the award-winning content distribution strategy we created for Travelport Digital. The case study follows the full process of creating and applying that ...

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LinkedIn vs Facebook: Which Is Better for B2B Paid Media?

Imperic Media recently published a thorough case study following the award-winning content distribution strategy we created for Travelport Digital. The case study follows the full process of creating and applying that strategy, ...

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How to Tackle the Barrier of Abstraction with Flow Mapping

Everything that is bought or sold has a customer journey: the awareness of the need, consideration of the options, and a decision to purchase. User journeys vary from the very straightforward and simplistic to incredibly complex and ...

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Travelport Fusion – Content Distribution Case Study

We’ve adapted our award-winning content distribution strategy into a detailed case study Travelport Digital are the world’s largest, dedicated mobile travel technology provider working with travel brands on their mobile strategy since ...

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Data Driven Attribution – What, Why and How?

Introduction “What’s our best converting ad?” A question that is asked far too often in the agency business, and it’s a tough one to answer. Why? Well because up until now, the evolving digital landscape has made the user journey ever ...

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Imperic Media and Travelport Digital Win At The Irish Content Marketing Awards

We’re excited to have won ‘Best Content Distribution Strategy’ on behalf of our client Travelport Digital at the inaugural Irish Content Marketing Awards. The awards recognise achievements in leveraging content marketing to drive ...

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The 5 Pillars Of Perpetual Demand

The greatest catalyst for change in marketing is a quiet sales floor, and the effect this silence has on a business is infectious. Projects are dropped and it’s all hands to the pumps to push prospects through the pipes and generate ...

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Podcast Sponsorship As Part Of Your Media Plan

This is the first in a planned series of posts exploring the place for podcasts within Digital Marketing budgeting. Podcast advertising spend overall is small, really small! Especially in comparison to the more established channels of ...

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How to Find Blog Topics to Write About

This is a question we get asked all the time, and we know exactly how you feel. Sometimes it feels like you’ve written everything you can on a topic, sometimes you’re not sure what your customers are reading, sometimes you ...

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How To Make Great Landing Pages

We’ve all come across a landing page at some point in our internet browsing, and whilst we all see them fairly often, it is a lot more difficult to get it right than you might imagine. Here at Imperic Media we have made plenty ...

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