How to Best Distribute B2B Content with Paid Media
Here at Imperic Media we recently published a thorough case study following the award-winning content distribution strategy we created for Travelport Digital. The case study
LinkedIn vs Facebook: Which Is Better for B2B Paid Media?
Imperic Media recently published a thorough case study following the award-winning content distribution strategy we created for Travelport Digital. The case study follows the full
How to Tackle the Barrier of Abstraction with Flow Mapping
Everything that is bought or sold has a customer journey: the awareness of the need, consideration of the options, and a decision to purchase. User
Travelport Fusion – Content Distribution Case Study
We’ve adapted our award-winning content distribution strategy into a detailed case study Travelport Digital are the world’s largest, dedicated mobile travel technology provider working with
Data Driven Attribution – What, Why and How?
Introduction “What’s our best converting ad?” A question that is asked far too often in the agency business, and it’s a tough one to answer.
Imperic Media and Travelport Digital Win At The Irish Content Marketing Awards
We’re excited to have won ‘Best Content Distribution Strategy’ on behalf of our client Travelport Digital at the inaugural Irish Content Marketing Awards. The awards
The 5 Pillars Of Perpetual Demand
The greatest catalyst for change in marketing is a quiet sales floor, and the effect this silence has on a business is infectious. Projects are
Podcast Sponsorship As Part Of Your Media Plan
This is the first in a planned series of posts exploring the place for podcasts within Digital Marketing budgeting. Podcast advertising spend overall is small,
How to Find Blog Topics to Write About
This is a question we get asked all the time, and we know exactly how you feel. Sometimes it feels like you’ve written everything you
How To Make Great Landing Pages
We’ve all come across a landing page at some point in our internet browsing, and whilst we all see them fairly often, it is a