How to Best Distribute B2B Content with Paid Media
Here at Imperic Media we recently published a thorough case study following the award-winning content distribution strategy we created for Travelport Digital. The case study follows the full process of creating and applying that strategy, including multiple helpful tools that are ready to use. While distributing Travelport Digital’s carefully-crafted content, we found ourselves relying on […]
LinkedIn vs Facebook: Which Is Better for B2B Paid Media?
Imperic Media recently published a thorough case study following the award-winning content distribution strategy we created for Travelport Digital. The case study follows the full process of creating and applying that strategy, including multiple helpful tools that are ready to use. While distributing Travelport Digital’s thoughtful content, we faced the choice of platforms on which […]
How to Tackle the Barrier of Abstraction with Flow Mapping
Everything that is bought or sold has a customer journey: the awareness of the need, consideration of the options, and a decision to purchase. User journeys vary from the very straightforward and simplistic to incredibly complex and long-winded. While it’s nearly impossible to pin down every customers’ exact user journey, it’s very important to be […]
Travelport Fusion – Content Distribution Case Study
We’ve adapted our award-winning content distribution strategy into a detailed case study Travelport Digital are the world’s largest, dedicated mobile travel technology provider working with travel brands on their mobile strategy since 2007. We partnered with them to produce and implement a distribution strategy that amplified their content to reach their target audience – driving […]
Data Driven Attribution – What, Why and How?
Introduction “What’s our best converting ad?” A question that is asked far too often in the agency business, and it’s a tough one to answer. Why? Well because up until now, the evolving digital landscape has made the user journey ever more complex, with a single user having multiple brand touchpoints across across display, video, […]
Imperic Media and Travelport Digital Win At The Irish Content Marketing Awards
We’re excited to have won ‘Best Content Distribution Strategy’ on behalf of our client Travelport Digital at the inaugural Irish Content Marketing Awards. The awards recognise achievements in leveraging content marketing to drive business and organisational success. Submissions from marketing agencies, retailers, telecoms, banking, travel and more, were judged by a panel of leading Irish […]
The 5 Pillars Of Perpetual Demand
The greatest catalyst for change in marketing is a quiet sales floor, and the effect this silence has on a business is infectious. Projects are dropped and it’s all hands to the pumps to push prospects through the pipes and generate revenue. The issue is that the change in performance is fleeting, and marketing teams […]
Podcast Sponsorship As Part Of Your Media Plan
This is the first in a planned series of posts exploring the place for podcasts within Digital Marketing budgeting. Podcast advertising spend overall is small, really small! Especially in comparison to the more established channels of PPC and Display advertising, but it is growing. Estimates by Bridge Ratings put the size of the industry at […]
How to Find Blog Topics to Write About
This is a question we get asked all the time, and we know exactly how you feel. Sometimes it feels like you’ve written everything you can on a topic, sometimes you’re not sure what your customers are reading, sometimes you just don’t have any inspiration. We’ve all been there, and so we decided to put […]
How To Make Great Landing Pages
We’ve all come across a landing page at some point in our internet browsing, and whilst we all see them fairly often, it is a lot more difficult to get it right than you might imagine. Here at Imperic Media we have made plenty landing pages and microsites and have seen what performs well and […]